Planing the band launch & Releases

The time has come to press this band off in a big way. While other bands might have a show or two, write a record, or have a media blogger stop by; my plan is all of the above. What have I gotten in to? In the DIY Independent day and age of music I believe it's a must. Why have record no one knows about? Why have shows with nothing for people to purchase, and with all of that we'd might has well let everyone know we're doing and to enjoy it! 
Obviously I believe in the music and the band believes, now to gain some fans and folks that like it as well. We have a few and we haven't shown a soul a thing yet. In the end I hope to sell a record or two and get a few folks out to shows, but really its about getting folks shaking behinds, wiggling butts, and moshing. If I see a head bobbing or two.